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AB InBev


Sales Intelligence Analyst Off Trade BELUX


At AB InBev, dreaming big is what we do. Brewing the world's most loved beers, building iconic brands like Bud, Stella Artois, Corona and crafting meaningful moments are what inspire us.

We're a team of passionate owners who aren't afraid to dream big because we know that together, we can achieve anything. To build a more sustainable, inclusive and rewarding future. Turning any challenge into an opportunity. So let's take on the challenge together. Cheers to dreaming big!


As Sales Intelligence Analyst you are responsible for the development of tools, reports and extensive analysis to support the off-trade leadership team to measure their performance, validate their business strategy or adjust where needed to reach company targets. You are an important sparring partner of the Off Trade management team and therefore highly contributing to the business cycle and monthly performance meetings with sales managers. This function reports to Sales Intelligence Manager Off Trade BNFL and implies daily collaboration with National field sales manager (M3).

The role:

  • Define actionable recommendations for field sales team based on data analytics and business intelligence (BI) visualization
  • Build an accurate and measurable target setting model to steer the field sales team direction
  • Implement at country level the BU strategy defined with the Sales intelligence manager during business cycle
  • Implement transformation and digitalization initiatives to capture, report, analyse and audit data
  • Determine the best sales structure , contact model and field roles & responsibilities

Examples of daily tasks you would perform in the job:

  • Tracking and monitoring of KPIs evolution at M1, M2 and national level vs. budget: distribution, shelf-share, displays, POCE results and other KPIs (vs targets)
  • Target setting for M1s on monthly/quarterly basis: definition, calculation, reporting and close-the-gap plan.
  • Managing dotted line GCC (global capabilities center, India) analyst in charge of reports and targets, ensuring accuracy of deliverables (e.g. WPR)
  • Creation and management (frequency / accuracy) of sales reports& dashboards to verify if sales teams are acting in line with business objectives and provide recommendations to help sales managers make data-driven decisions via action plans & hitlists.
  • Set up and improvement of sales related processes : POC visits, audits, ...
  • Project management of initiatives linked to digitalization and transformation to improve our way of working: sellfi online, Sales BI, shelf-recognition, etc together with Sales Intelligence Manager
  • Market analysis & identification of commercial opportunities : translation of this these opportunities into target setting for field teams.
  • Participate in strategic discussions with national field sales manager (M3) and (your) sales intelligence manager about e.g. sales structure, contact model (what retailers to visit, what not)
  • Collaborate with other departments (TM, KAMs, CatMans, Finance, RM, etc.) on diverse projects.
  • Best practice sharing with BU Sales Intelligence team with a focus on simplifying, harmonizing and standardizing reports.
  • Ad-hoc support to Luxemburg

  • Strong analytical, communication, presentation and stakeholder management skills
  • Result driven, solution oriented and can-do spirit
  • Continuous drive for improvements, standardization & automation
  • Off Trade (sales) experience is a pro
  • MS Office (Excel, PowerPoint), Qlik sense, Nielsen, Power BI, Sellfi, Salesforce experience is a plus
  • Knowledge of Dutch and/or French plus English language is essential

Off Trade BELUX

Next to our competitive base salary, we put our people first by providing on-top benefits:

  • Competitive Bonus
  • A Flexible Rewards system - (smartphone, bike lease, internet at home, Extra pension Plan, etc.)
  • Quarterly vouchers to taste our delicious beers
  • Compensation & seniority days in addition to legal holidays (40 Days total)
  • Meal vouchers, allowances, gift per company policy
  • A unique Parental leave
  • Competitive Life insurance, disability & medical plan
  • Learning & Development opportunities (LinkedIn Learning/ Workday Learning/Mentoring)
  • Multiple Physical & Mental Wellbeing support Initiatives

In this role, you'll have the potential to transform our business and your career. You'll get the support and mentor you need to succeed. We're a meritocracy, with plenty of room for growth and development, so you know your hard work will be rewarded. We encourage you to think big and go after your goals. You'll get to be creative, work with international teams so you can build a global network and have direct control over your career and where it takes you.

We are building a team that's more supportive, more inclusive and more collaborative. A team that's diverse in background, skills and experience.

So if you dream big but are concerned you're not a perfect fit against the job description, we'd still encourage you to apply. You may just the right candidate to help us create a future with more cheers.

As the leading global brewer, we are committed to bringing people together for a better – and more equal – world. A more equal world starts when everyone can thrive. At AB InBev we value the diversity of cultures, perspectives, skills and experiences within our workforce, and we strongly encourage women, people of colour, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.

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