Functie

We're on the lookout for an E-commerce specialist who thrives on refining our online sales channels daily to extract maximum conversion potential. As a performance marketing expert, your mission is clear: Ensure growth for our brand by implementing a performance marketing strategy that's focused on the metrics you defined with our team (revenue, ROAS, profit margin, leads, etc.)

What You'll Do

• Develop and execute a data-driven approach to our customer journey on several performance channels on a daily basis

• Together with the team you will build a content strategy and define the assets needed

• Analyse and optimize all stages of our funnel & connect with our (potential) customers.

• Build & execute targeted strategies in our advertising management: Lead the Conversion Rate Optimization strategy, Increase average order value, and encourage repeat purchases true all channels

• Monitor KPI’s on Shopifyplus, Meta & Tiktok, to make data-driven decisions and adjust strategies accordingly.

• Define, execute, and analyze A/B and even C testings across the funnel

• Collaborate with our creative team and copywriters to align messaging

• Draw the lines together with the content team on content needs and come up with ideas and partnerships in this matter

• Support the content team in defining needs for in-house content creation and UGC programs.

• Optimize web pages within Shopify Plus, leveraging creative solutions to enhance user experience and drive conversions.

• build compelling landing pages to capture leads and drive sales.

• Implement UI/UX enhancements to improve product understanding for customers.

• Together with the content team and digital agency you will build Klaviyo mailings for several different segments and do A/B testings with them.

• Create a budget plan to allocate resources across different channels to achieve the optimal marketing mix, track the budget, and make necessary adjustments

Requirements

• 5+ years of experience in growth marketing or conversion optimization roles, with a deep understanding of e-commerce strategies, platforms and toolings.

• Strong data-driven and process-oriented mindset.

• Knows all about Shopify plus, Meta, Tiktok, UGC, and is interested in what’s next

• Understand google ads & Analytics to challenge external agencies

• Experience in planning and managing projects from inception to execution.

• A proactive approach to seizing opportunities and driving initiatives forward.

• admiration for great brands and show deep interest in other fast-growing e-commerce brands and their success stories

• Basic graphic design skills to adjust simple content and copy during A/B testing

Jouw profiel

We’re a dynamic five-year-old start-up that is introducing a revolutionary new clothing category - "The Bodyglower". We’re on a mission to brighten everyday outdoor life. GOFLUO seamlessly blends fashion and functionality in qualitative products. We’re scaling the brand internationally and changing the safety wear game for good!

We're seeking someone who not only shares our passion for product innovation but also dares to stand out from the crowd. As part of our team, you'll have the chance to craft and execute pioneering E-commerce strategies, enabling us to achieve exponential growth on our online platforms.

You preferably have a master's degree in business or economics

• Marketingoperaties van een website coördineren
• Een balans van de marketingacties opstellen en verbeteringen voorstellen
• De marketingstrategie van de onderneming uitwerken op basis van marktonderzoek
• Het marketingplan opstellen
  De ontwikkeling van de uitvoering van het marketingplan controleren
• Marketingstudies uitvoeren
  Communiceren met de commerciële diensten, de algemene directie, ...
• Promotiemiddelen voor de producten uitdenken en de uitwerking controleren
• Technische ondersteuning bieden aan commerciële krachten bij de lancering van commerciële actieplannen
• Het marketingbudget uitwerken en voor alle producten van de onderneming opvolgen
• Acties uitvoeren ter ondersteuning van het personeelsbeheer (aanwerving, opleiding, ...)
• De productontwikkelingsstrategie bepalen of ertoe bijdragen samen met de dienst onderzoek en ontwikkeling, de productieafdeling, de commerciële dienst, ...
• Strategieën voor fondsenverwerving voor een goed doel of vereniging opstellen
  Campagnes voor fondsenwerving sturen
• Sociale media-toepassingen inzetten in professionele processen
• De promotiecampagne van de producten uitdenken en opstarten
• De activiteiten van een team coördineren
  Een organisatie leiden

Aanbod

• Make an impact in a rapidly growing scale-up environment.

• Opportunities for growth and career advancement as the company expands.

• Flexibility

• Access to our office in Berchem (Antwerp)

• Join a dynamic, fun, and highly motivated team.

Solliciteren

Julie Vets
0485381992
julie@gofluo.com