Functie

Senior business-to-business communications manager executing international omni-channel campaigns to dealers and customers to increase truck brand loyalty and promote products on behalf of dealers.

Tasks & Responsibilities
▪ Developing and executing retail omni-channel customer campaigns, increasing brand loyalty and creating a customer pull to buy spare parts via our dealers and TRP stores.
▪ Managing operationally the activities of our external marketing agency
▪ Developing and executing digital marketing campaigns to create an on-line customer pull resulting in leads for our dealers and increased revenues in our webshop.
▪ Developing and execution communication programs to our dealer network creating brand loyalty, making sure that they are fully informed and developing wholesale product promotions
▪ Organizing events for our own Sales force and our product suppliers
▪ Maintaining a close relationship with Sales, Dealers and Customers, making sure that current and future needs are identified and met.
▪ You are managing a team of 9 professionals.

Jouw profiel

▪ For this challenging job we would like to meet with candidates with over ten years of communications experience in the international truck market or other high-tech international business markets.
▪ You have a Bachelor or Master Degree in Marketing Management or Communications or a relevant other business field and you have demonstrated the ability to develop and execute communication campaigns, and market products on an international scale.
▪ You are a senior omni-channel communications manager with experience in the business-to-business market including magazines, email marketing, social media and digital marketing who knows how to increase brand loyalty and create effective product promotion campaigns.
▪ You passionately care about customer experience, and you are data driven, setting clear campaign objectives and measuring business success
▪ Experienced team manager with over 5 years business experience showing potential and desire to continue a high-growth path.
▪ Hands-on mentality, self-starter, high energy level.
▪ Strong organizational skills, strong leadership skills, ability to multi-task, excellent analytical and interpersonal skills and strong PC and system skills are important requirements for this position.
▪ Outstanding verbal and written communication skills and excellent presentation skills in English are a must. Knowledge of other European languages are a strong preference.

• Marketingoperaties van een website coördineren
• De activiteiten van een team coördineren
  Een organisatie leiden
• De promotiecampagne van de producten uitdenken en opstarten
• De productontwikkelingsstrategie bepalen of ertoe bijdragen samen met de dienst onderzoek en ontwikkeling, de productieafdeling, de commerciële dienst, ...
• Technische ondersteuning bieden aan commerciële krachten bij de lancering van commerciële actieplannen
• De marketingstrategie van de onderneming uitwerken op basis van marktonderzoek
• Marketingstudies uitvoeren
  Communiceren met de commerciële diensten, de algemene directie, ...
• Een balans van de marketingacties opstellen en verbeteringen voorstellen
• Het marketingplan opstellen
  De ontwikkeling van de uitvoering van het marketingplan controleren

Aanbod

▪ A marketconform and attractive salary
▪ A full travel allowance
▪ 25 holidays a year
▪ A collective retirement fund
▪ A growing organisation with personal development opportunities
▪ You will be working for a highly regarded customer on challenging projects
▪ Appreciation for our colleagues is very important. Therefore we have activities for all our colleagues on a regular basis. We also provide all our employees with a birthday present and Christmas gift.

Solliciteren

Luuk Rothkrantz
+31 45 531 25 86
luuk.rothkrantz@rbc-es.nl